Nations of Sky’s latest project, Compound Zomra East New Cairo rises on Cairo's busy streets with a dynamic and unflinching new outdoor advertising campaign. The up-and-coming company marks a bold marketing move through this campaign to play a larger role in Egypt's real estate competitive arena. The billboards are instantly recognizable, with a solid deep royal blue color scheme that conveys peace. The title of Zomra is nicely crafted in a subtle, contemporary script that immediately gets attention. Adding the name of the developer, Nations of Sky, to the tagline, Living The Seven, adds an inspirational, nearly poetic tone to the campaign. The message is not just that residents will live in luxury, but that they will live in excellence. This is fairly ambivalent but works for the brand, building a mystique that invites yet more questions. The vivid, cinematic image of a modern luxury villa nestled in nature sits center stage of the ad, with a house set beside a flowing waterfall and surrounded by lush greenery. The latter visual evokes a sense of peaceful seclusion and natural elegance. The villa’s design features clean lines, warm lighting, and expansive glass walls, giving a peek into a refined, tranquil interior. The inclusion of a concise, memorable hotline number (15555) caps the call to action well without overcomplicating the design. The billboard achieves a good balance between elegance and simplicity while ensuring the brand name and contact information are easily remembered by passersby. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
