Following the recent OOH campaign that promoted global brand Shellas one of the official sponsors of Egypt’s National Team, the brand has evolved the campaign just in time for the start of June.

Repeating the images of several players – though swiftly removing international star Salah from the picture – the ads inform viewers of how to win Egypt’s t-shirt with the brand’s flagship engine oil Shell Helix.

  The campaign has replaced previous ads during the first days of June  and use uni-poles and double-decker poles across Greater Cairo.

Shell evolves Egypt’s Team sponsorship campaign-00
Shell evolves Egypt’s Team sponsorship campaign-00

The Art & Science of OOH

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