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Following the recent OOH campaign that promoted global brand Shellas one of the official sponsors of Egypt’s National Team, the brand has evolved the campaign just in time for the start of June.
Repeating the images of several players – though swiftly removing international star Salah from the picture – the ads inform viewers of how to win Egypt’s t-shirt with the brand’s flagship engine oil Shell Helix.
The campaign has replaced previous ads during the first days of June and use uni-poles and double-decker poles across Greater Cairo.
Industry: Oil & Gas
OOH Size: Double-decker Pole | Large uni-pole
Region: North Africa
Tags: FIFA World Cup | Special Promotion | Sponsorship
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