Al Ahly Sabbour's Summer Billboards Show How Summer as It Should Be
Escape the city's heat and dive into the vibrant allure of the North Coast, as Al Ahly Sabbour's latest outdoor campaign paints a picture of the perfect summer getaway.
The billboard, a prominent fixture against the clear sky, showcases a lively and inviting scene that instantly transports viewers to a beachfront paradise. The dominant visual features a large, stylized logo "SUMMER" in a light, almost white, color, positioned centrally and acting as a window to the imagined world behind it. Through the letters, two elegantly dressed women in summer attire are visible, adding a touch of sophistication to the relaxed atmosphere.
To the left, a red and green striped beach umbrella casts a welcoming shade over a table and chairs, hinting at leisurely meals by the sea. Further left, the shimmering blue of the ocean meets the sandy shore, complete with subtle waves. On the right, another beach umbrella, this one in a warm yellow and orange, shades a classic yellow beach chair, inviting relaxation.
The scene is enriched with playful details: two pelicans in flight above, crates of what appear to be fresh produce near the base of the "SUMMER" text, and a general sense of abundant sunshine. The color palette is bright and cheerful, dominated by blues for the sky and sea, yellows and reds for the umbrellas and accents, and lush greens for the foliage and parts of the women's dresses.
The Al Ahly Sabbour Developments logo is positioned in the bottom left corner, rendered in white against the darker background of the lower part of the billboard, ensuring good visibility. In the bottom right, the slogan "Days of Magic" appears in white text, reinforcing the enchanting appeal of the North Coast project. The top left corner simply states "North Coast," clearly indicating the project's location, while a numerical code "16033" is visible in the top right.
This outdoor advertisement effectively uses bright visuals and clear messaging to promote Al Ahly Sabbour's Summer North Coast project as the ultimate summer destination in Egypt, promising days filled with magic and relaxation.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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