INSITE OOH Media Platform

Maybelline New York is turning heads across Dubai with its vibrant and highly visual Out-of-Home debut marking the brand’s first-ever billboard appearance in the UAE. Rolling out during the first week of June, the single-format campaign makes a bold entrance with striking die-cut visuals featuring none other than global trendsetter and South Korean DJ, Peggy Gou. At the center of the spotlight is Maybelline’s Super Stay Teddy Tint, a long-lasting lip tint that’s already making waves among beauty lovers. Spotted exclusively on uni-poles across the city, the campaign brings a fresh pop of energy to Dubai’s outdoor scene while championing both color and creativity. Part of the cosmetics and personal care industry, this launch adds another exciting milestone to Maybelline’s global journey, one that began in 1915 with a simple idea inspired by a sister’s beauty hack, and now spans shelves and billboards around the world.

This eye-catching OOH visual from Maybelline New York brings playful energy and bold color to Dubai’s streets with its imaginative die-cut design for the new Super Stay Teddy Tint. Dominated by vibrant shades of pink and red, the billboard creatively breaks the frame—literally—with a giant 3D gummy teddy bear bursting out from the top-right corner and a lip tint brush extending forward, giving the illusion of motion and interaction. These bold pink-red tones evoke passion, energy, and femininity, aligning perfectly with the psychology of red as a color that demands attention and stimulates excitement. World-renowned DJ and fashion icon Peggy Gou is photographed in a fierce, close-up beauty shot, styled in a striking magenta jacket that seamlessly blends into the color story of the product line, reinforcing the visual unity. The backdrop of soft blue skies adds a fresh contrast and helps the campaign feel both grounded and dreamy. It’s a campaign that doesn’t just promote makeup, it creates a moment, mixing high-impact design with playfulness and modern femininity.

Maybelline New York’s debut OOH campaign in Dubai wraps up with more than just visual flair, it leaves behind a statement of confidence, creativity, and global appeal. With Peggy Gou front and center and the Super Stay Teddy Tint as the star product, the campaign blends bold design with personality, turning a simple beauty ad into a full-on sensory experience. By embracing die-cut innovation and expressive color, Maybelline has not only introduced a new product but also brought a slice of its playful, high-energy brand identity to the heart of the UAE. In a city that thrives on spectacle and style, this campaign fits right in, fun, fearless, and unmistakably Maybelline.

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