INSITE OOH Media Platform

Akam Alrajhi Developments is making waves once again on Greater Cairo’s billboards with a fresh OOH campaign for its North Coast destination, D.O.S.E Sahel. Strategically placed across major highways and high-traffic areas, the campaign brings a breeze of coastal charm to the city, enticing passersby with visions of laid-back luxury and modern seaside living. This marks the developer’s return to Cairo’s outdoor scene following its July 2024 campaign, which first introduced D.O.S.E as a new residential concept blending wellness, design, and nature. Falling under the real estate industry, this latest visual rollout reinforces Akam Alrajhi’s commitment to reshaping lifestyle experiences, inviting city dwellers to plan their next escape where the sand meets sophistication.

This eye-catching OOH billboard by Akam Alrajhi Developments instantly transports viewers from Cairo’s hustle to the calming shores of D.O.S.E Sahel. Dominated by a serene ocean blue palette, the visual evokes feelings of peace, escape, and clarity perfectly aligned with the psychology of blue, which often symbolizes trust, relaxation, and openness. The design splits between a breathtaking panoramic view of palm-lined villas along the North Coast and a cozy moment of a woman enjoying a quiet read on her balcony, subtly reflecting the lifestyle the project promises. The headline offer stands out boldly: "10% Down Payment | 10 Years Equal Installments", balancing aspiration with accessibility. Taglines like “Sway Sea Life & Beyond” and the clear D.O.S.E Sahel branding give the billboard an aspirational and lifestyle-driven tone. With visual calm and a strong call to action, this billboard isn’t just promoting property, it’s selling a state of mind.

Akam Alrajhi’s latest OOH campaign for D.O.S.E Sahel wraps up with more than just a striking image; it leaves a lingering sense of possibility. By weaving together scenic design, aspirational messaging, and a compelling payment offer, the campaign speaks directly to the city dweller dreaming of a softer, slower life by the sea. It’s not just about buying a home, it’s about investing in peace of mind. With every passing billboard, Akam Alrajhi reminds us that luxury can be approachable and that the perfect escape might be just one decision away.

Curious to know more about Akam Alrajhi's campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).