INSITE OOH Media Platform

Franck Muller Geneve, the esteemed Swiss luxury watchmaker known for its world-famous Grand Complications and luxury watches, has recently launched a new outdoor campaign across Dubai. This out-of-home campaign marks a new marketing step for the brand, utilizing high-visibility screens to showcase its horological artistry to a discerning global audience. 

The campaign uses the black background screen to convey elegance, power, and exclusivity. The watch features complicated details, highlighting the entirely in-house manufactured movement of a timepiece that exudes superior elegance and class, challenging the conventions of Haute Horlogerie with the presentation of its exclusive masterpiece. 

The campaign's visual presence was established in early June through digital screen advertisements displayed throughout Dubai, following their prior appearance last November.

It's worth noting that  Franck Muller's "Master of Complications" nickname stems from their relentless pursuit of pushing horological boundaries, consistently introducing groundbreaking complications, and their ability to house these marvels within unique and visually striking designs that resonate with luxury watch enthusiasts.

To learn more about DOOH campaigns, explore INSITEOPEDIA and browse its various sections.