OPPO, the pioneering mobile devices manufacturer, has been a key player in the Egyptian and Emirati D/OOH market. The campaigns OPPO launches comprise branding campaigns, marketing campaigns, a combination of marketing and sales campaigns, special production campaigns, and creative concept or die-cut campaigns. This makes OPPO one of the most innovative brands that has successfully captured many target consumers’ attention. In Egypt, OPPO is also well-known for its celebrity endorsement campaigns since it has featured more than several internationally recognized public figures and has used its star power to make a scene on billboards. Oppo’s Journey of OOH Campaigns in Egypt In February 2018, OPPO created the most prominent outdoor advertising space in Egypt, shocking the OOH industry with a special production to boost the launch of their new F3 Limited Black Edition that also happens to sponsor the latest superhero movie “Spiderman: Homecoming”. It was installed on the Cairo-Alexandria/Desert Road, the highest-trafficked road of the summer. In May 2018, selfie expert and leader OPPO amazed the Egyptian market once again with the launch of their latest smartphone model, OPPO F7, and became one of the official sponsors of Egypt’s National Team on their way to Russia 2018. In July 2018, OPPO enlisted Neymar as the image of the OPPO F7 model with international football player Neymar Jr. as the new deluxe brand ambassador. In September 2018, OPPO dazzled Egypt with the launch of F9. The ads focus on the flash-charge technology VOOC, as well as the new innovative gradient colors of the design and the water-drop screen display. The variety of visuals dazzles audiences with colorful neon motifs under the dominance of purple, resulting in highly visible billboards for road commuters. In November 2018, leading mobile manufacturer OPPO once again upgraded its strategic geo-planning campaign across Greater Cairo and Alexandria. The brand aimed to widen the reach of its ongoing campaign. In April 2019, OPPO returned to billboards as the global sponsor of Marvel’s movie. The visuals feature Marvel heroes “The Avengers” just in time to support Avengers: Endgame. They also present two Egyptian celebrities, rapper Zap Tharwat and actress Huda El Mufti, enjoying the device – their photos in the ads were taken with OPPO’s stunning 48MP camera in Ultra Night Mode. In July 2019, OPPO maintained their spot on the OOH market by launching a new outdoor campaign just for the Total AFCON 2019, announcing that they are proudly the official supporter of the Egyptian national team and the regional sponsor for the CAF championship, in addition to appearing for the first time with their rebranded logo also launching the OPPO F11 Pro. In December 2019, OPPO reinforced the OPPO Reno2 Series on an OOH campaign using celebrity branding marketing tactics to feature Egyptian Singer Mohamed Hamaki. OPPO targets two different audiences OPPO Reno2 and OPPO Reno2 F, featuring Egyptian sweetheart and singer Mohamed Hamaki to be the brand ambassador of the two mobile phones in this elite series. In June 2020, OPPO partnered with Mo Salah to promote OPPO Reno3 on Cairo’s billboards. OPPO’s strategy is to hold on to the fact that the immense professional skills of Mo Salah are comparable to those of the device's impeccable photography capabilities. Mo Salah also personally signed the visuals. In July 2020, Mo Salah rose on OPPO's bridge with Reno3 for unprecedented exposure in a creative concept campaign. OPPO has placed the Reno3 on its hugely spacious landmark of around 85 meters wide, taking advantage of the catchy die-cuts and enormous mock-ups. The campaign came up with an unmatchable clear creative concept and a huge 3D mockup of the Reno3 phone with its outstanding colors, standing tall along both sides of the bridge to surrounding passersby, while featuring the Egyptian superstar with his cheerful smile popping out of the template with a die-cut, leaving zero chances to miss the announcement on the road. In September 2020, OPPO appeared in the streets of Cairo with an outdoor advertising campaign to announce its latest creation, the OPPO Find X2 Pro. The leading tech brand revisits the billboards after nearly two months since its latest OOH campaign for the Reno3 featuring Mo Salah. Also in September 2020, following its latest innovation, and after the very first appearance of its latest new brand ambassador, international football player Mohamed Salah, OPPO was seen on the billboards of Cairo, repeating its collaboration with the same brilliant ambassador to promote OPPO Reno4. In November 2020, OPPO released the “Mo Salah Edition” of the OPPO Reno4 on Cairo’s billboards. The impact the mobile device brand, OPPO, has been receiving since the joining of such a superstar like Mohamed Salah as its brand ambassador has gone beyond expectations. In February 2021, OPPO introduces the new Reno5 with Mo Salah all over Egypt's billboards with multiple shots capturing Salah with his gladsome smile and special signature, sparkling on the roads with the new Reno5 5G in a catchy neon effect to spread the word about the mobile's launch event that took place in 23-2-2021. In March 2021, the prominent OPPO launched another outdoor campaign in Cairo's streets to keep spreading the word about its new mobile phone OPPO Reno5, kicking off the OOH media plan featuring its ambassador and football star Mo Salah, and now introducing the beloved singer Mohamed Hamaki. In August 2021, Mohamed Salah once again juggled The Reno6 on Cairo’s billboards, promoting OPPO’s newest flagship smartphone. In March 2024, OPPO featured Amr Diab, a renowned Egyptian singer and cultural icon on D/OOH, lighting up Cairo and announcing the arrival of the Reno 11 Series. Diab's presence instantly resonates with the local audience, fostering a sense of trust and familiarity with the brand. In July 2024, OPPO RENO12 F 5G transformed the DOOH scene into a futuristic stage in a minimal campaign. The billboard advertisement utilized a minimalist design to focus on the phone itself. The phone is depicted in the center of the billboard in a green-and-white color scheme. In November 2024, the newest OPPO phone, Reno 12 5G, was placed gracefully on OOH. Using dual-panel billboards, OPPO places “Reno12 5G” in bold, clear typography on a clean, uncluttered background, with the top panel simply labeled “OPPO AI Phone.” In February 2025, OPPO launched their latest campaign building upon their established presence in Egypt's OOH market, where they held a significant 17.38% market share as of January 2025, OPPO launched a widely distributed campaign executed by OUTSITE to promote the Reno 13 5G series, innovatively featuring global ambassador and rising football star Lamine Yamal to resonate with Gen Z and Gen Alpha under their Make Your Moment initiative. This strategic move, utilizing both digital and static OOH placements across high-traffic locations like Zayed Digital Board and the 6th of October Bridge, reinforces OPPO's commitment to delivering premium technology and stylish designs tailored to the needs of Egypt's youth, further solidifying their position as a key player in the competitive mobile industry. OPPO returned back on the streets in June 2025 with a sleek and confident Out-of-Home campaign for its new Find N5, once again featuring football prodigy Lamine Yamal as the face of the launch, his second time in a row as brand ambassador. This time, the campaign dials down the action and turns up the poise, showcasing Yamal calmly holding the device against a clean, minimal backdrop that lets the phone’s design and power speak for themselves. With Hasselblad-powered camera tech and a focus on OPPO’s smart ColorOS ecosystem, the Find N5 positions itself as more than just a smartphone; it’s a lifestyle companion. The result is a sharp, modern campaign that blends sport, style, and innovation into one bold visual statement. OPPO’s Journey of OOH Campaigns in Dubai In March 2020, the awaited OPPO Reno3 Pro, one of the OPPO Reno3 Series, arrived in the Emirati OOH market to announce the launch of the revolutionary device, featuring their new brand ambassador, football star and international public figure, Mohamed Salah. In April 2020, OPPO presented its dazzling new mobile devices with Mo Salah in Dubai. The leading mobile devices company made an exceptional presence in the streets of Dubai with two parallel campaigns for different OPPO mobile phones. It released two OOH awareness campaigns to turn the spotlights on the Find X2 Pro and the very special Reno3 Pro. OPPO introduced Find X2 Pro with the new 5G technology to empower people to Uncover the ultimate on an OOH campaign, appearing with the logo of the telecommunications giant Etisalat as part of the collaboration between both companies. In September 2020, OPPO landed on Dubai's billboards with an OOH campaign featuring the football star Mohamed Salah to announce the release of its latest mobile phone, OPPO Reno4 Pro. The ad shows up in its clear white background, sharply illustrating the exceptional galactic blue color of the phone with Salah's charming smile and signature, and highlighting that the device comes with 5G technology. In March 2021, OPPO showed up on the billboards of Dubai with an OOH advertisement to introduce its new OPPO Reno5 Pro 5G phone, featuring the football superstar and its brand ambassador, Mo Salah. The OOH ad has emerged with some pretty catchy die-cuts with Salah and the new phone popping out of the hoarding, making it known that the new Reno5 Pro is an AI all-scene photography expert. In April 2021, OPPO continued featuring a new expansion of the Reno5 Pro via Dubai billboards. In September 2021, OPPO believed that Mohamed Salah was the opportune figure to represent the brand in the Middle East and Africa, especially when they recognized that the football legend's professional skills are a good fit for the impeccable photographic capabilities of the Reno3 Series. In addition, the renowned brand has always been known for its history of supporting sports and local football talents. Mohamed Salah has grabbed the ongoing vehicles' attention with OPPO's new OOH campaign in Dubai, promoting the new flagship smartphone Reno 6 Pro 5G. As for the OOH campaign design, the visuals feature Mo Salah confidently staring back at the striking device, displayed on a cyan-colored backdrop that takes the color of the phone and Salah's trendy jacket, identical to the visuals that were spotted a while ago in Egypt. In December 2023, after a two-year disappearance from the OOH scene, OPPO, the world's leading smart device brand, announced the global availability of its Find N3 and Find N3 Flip foldable smartphones with their innovative features all over Dubai’s streets. In their latest campaign, OPPO strategically utilizes billboards equipped with digital screens to showcase the aesthetic appeal of their mobile phones. These devices shown across the billboards boast clear, bright, comfortable, and visually stunning displays that captivate the viewer's attention. Accompanied by catchy phrases such as the catchy foldable and stream-cheer-chat, OPPO effectively communicates the key benefits of their new foldable smartphones. Conclusion OPPO has been a key player in the OOH and DOOH scene in both Cairo and Dubai. OUTSITE has executed a mass of its campaigns in Egypt, some of which are creative concept campaigns and die-cuts. OPPO has used the star power of football legend Mohamed Salah in both countries, and he has become the face of OPPO along with prominent stars Mohamed Hamaki, Neymar, Amr Diab, Zap Tharwat, Huda El Mufti, Lamine Yamal, and Egypt’s National Team. The pioneering tech company has also executed campaigns that highlight movies such as Spider-Man: Homecoming. OPPO's OOH campaigns in Egypt and Dubai demonstrate its commitment to creative marketing, local audience engagement through celebrity endorsements, and innovation in advertising formats. Its strategy has helped OPPO establish itself as a key player in the region's tech market. In conclusion, OPPO has firmly established itself as a trailblazer in the OOH advertising sector across both Egypt and the UAE. Through a collaborative and dynamic partnership with OUTSITE Media Agency, OPPO has executed an impressive array of creative campaigns that blend innovative concepts, celebrity endorsements, and strategic geo-planning. From captivating billboard designs to massive special productions, OPPO has leveraged its creativity to effectively connect with its target audience. OUITSITE Media Agency has been a dedicated company in executing its creative campaigns in Greater Cairo. OUTSITE launches more than 10 advertisements per year, calculating the number of ads produced for OPPO since 2016, which is 84. OUTSITE has previously launched 34 ads in total for OPPO in Egypt, while OPPO has launched 7 campaigns in the UAE. They began to join forces to come up with an idea that was different from the norm, since most of the market back then was directed toward creating sky-marks and other traditional OOH ideas. The brand’s ability to adapt its campaigns to different cultural and market dynamics while embracing new technologies such as DOOH and 5G advertising has cemented its status as a leader in the mobile industry. Through consistent engagement with consumers and inventive advertising strategies, OPPO has not only strengthened its brand presence but also set a benchmark for creativity in OOH campaigns in the region.
