As a subtle new move to ramp up visibility and anticipation ahead of its upcoming event, the 971 Fighting Championship launches a high-impact outdoor advertising campaign across the streets of the UAE. The campaign features a massive digital billboard promoting their upcoming main event between Mokaev and Gabdullin, set to take place on 14 June at the Coca-Cola Arena. The billboard features a sleek, high-contrast design that makes strategic use of dark backgrounds and spotlighted fighters. At the center of the display is the Fighting Championship logo, with the names of the headline fighters, Mokaev vs Gadzhuli, dominating the composition in bold, legible typography. The design employs a cinematic layout, resembling high-profile movie posters, which is effective in grabbing attention from fast-moving traffic. The fighters’ portraits are positioned with intensity, gazing directly at the viewer or slightly off-frame, which enhances the psychological impact. Supporting fighters and branding elements are subtly placed at the bottom of the billboards. The tagline Tickets On Sale in conjunction with the exact event date, venue, and location immediately translates the message into a call-to-action. Aligning this campaign with UAE’s urban aesthetics and digital infrastructure ensures it integrates well without losing standout value. The campaign popped up in the first week of June.
