Kolagra Roll-On has officially made its grand entrance into the outdoor advertising (OOH) scene with a vibrant and captivating, first-of-its-kind D/OOH campaign now scattered across Greater Cairo using the slogan “More Confidence Every Day.” Marking the brand’s debut in Egypt’s lively billboard landscape, the campaign makes a bold statement through a rare and eye-catching use of naked-eye 3D technology, something infrequently seen on local streets. Blending both static billboards and digital screens, the multi-format activation leaves a striking impression. But it’s not just about spectacle — Kolagra Roll-On stands out for its powerful formula, combining antiperspirant protection with Derma White Complex and Vitamin C to both reduce sweating and gently brighten the skin. With seven unique options, including four feminine scents, two masculine fragrances, and a fragrance-free variant, the product range speaks to a wide spectrum of personal care needs, now brought to life in one of the city’s most distinct campaigns. As professional marketers in the marketing communications space, we've seen countless campaigns vying for attention on the streets of Cairo. But every now and then, a brand truly gets it. They understand that out-of-home advertising isn’t just about placing an ad; it’s about creating an experience, making a statement, and becoming an integral part of the urban fabric. Kolagra, with its latest roll-on campaign, is doing just that. “Yes! This Is Real…” isn’t just a tagline; it’s the reaction we’re seeing. Kolagra Roll-On isn’t merely advertising; it’s literally “spreading its fragrances on the roads of Greater Cairo.” This isn’t a clever turn of phrase; it’s a testament to a campaign that understands the power of presence and the impact of being truly unavoidable. The fascinating D/OOH campaign brings a splash of color and confidence to the streets of Cairo, with vibrant, scent-inspired visuals that reflect the essence of each fragrance. Whether it’s the soft purple hues surrounding Elder Rose with sprigs of lavender, the playful pastels of Cotton Candy nestled among fluffy treats, or the rich, warm tones of Oud accompanied by aromatic sticks, the personality of every product is captured creatively. The campaign highlights Kolagra’s Duo Effect, combining 48-hour freshness with skin-loving care, specifically designed for sensitive skin. What truly adds credibility is the endorsement by trusted medical professionals: Dr. Sara Mohy and Dr. Omar Soliman, offering expert approval that’s likely to resonate with consumers. The phrase “Kolagra Rich in Vitamins” also appears across the visuals, reinforcing the product’s nourishing benefits. With naked-eye 3D billboards featuring spinning roll-ons popping right out of the screen, the campaign becomes impossible to ignore, turning an everyday personal care product into a show-stopping moment. In a market as dynamic and competitive as Egypt’s, simply being present isn’t enough. Brands need to be felt. Kolagra’s approach with its roll-on product embodies this. They've chosen prime locations that guarantee maximum exposure, turning the city's thoroughfares into a sensory journey, subtly embedding their product’s essence into the daily commute. This campaign isn't just about visibility; it’s about ubiquity and brand positioning. By strategically placing their messaging across Greater Cairo, Kolagra is ensuring that their product isn’t just seen, but becomes a memorable part of the consumer’s environment — a masterclass in leveraging OOH to go beyond impressions and create real emotional impact. AD Kolagra Roll-On’s kickoff D/OOH campaign wraps up as one of the most dynamic and widely distributed activities on Egypt’s OOH scene. With a bold presence across bridge billboards, uni-poles, digital screens, and transit formats, the campaign guarantees visibility in nearly every pocket of Greater Cairo and beyond. This extensive rollout not only maximizes reach but also aligns with the product’s availability in pharmacies nationwide, bridging awareness with accessibility. At its core, this launch is confident, colorful, and cleverly crafted — a striking example of how to blend aesthetic, strategy, and audience insight into one unforgettable media moment. You can visit Kolagra's eCommerce website to get to know the newest offers and the rest of Biosteam's products. And behind this media feat? OUTSITE Billboards — the masters of Cairo’s OOH landscape. Their team of ad-space fanatics and industry-savvy minds doesn’t just work in outdoor media; they define it. With a track record spanning sectors from real estate to FMCG, OUTSITE Billboards consistently delivers work that speaks louder than any billboard. One of their most exciting ventures was Kolagra’s debut. The stakes were high, the message needed to be bold, and Outsite delivered with a rollout that smartly positioned Kolagra in front of its ideal audience. Their philosophy is refreshingly straightforward: don’t just sell space — sell the product. And with this campaign, they’ve done exactly that. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
