Junction by Majid Al Futtaim Bridges the Gap Between Work and Life via OOH
Junction, with a recently launched outdoor advertising campaign brought by Majid Al Futtaimam, enters forcefully into the fray across Cairo's congested roads. From Sheikh Zayed to New Cairo, passersby are greeted to sleek, consistent billboard photos proclaiming the project's opening.
Junction's outdoor campaign imagery is coherent in tone and purpose. The visual is based on top-end architectural renders featuring the sleek, glass-heavy facades of the development, complemented by luxurious, upscale interior imagery. The large bridge billboards and "Launching Now" signs work well as a strong and persuasive message.
The campaign has a uniform branding color scheme, navy and beige dominating the design, with rounded shapes on the logo and clean typography. The use of circular overlays in the background behind the JUNCTION name and details, particularly the hotline 17494 and website atjunction.com ensures that the brand is the focal point even when passed through at high speeds on the highway.
The billboards are not merely promoting a launch, but promising a destination. By showing architectural shots of retail spaces, office spaces, and community interiors, the ads are promising that Junction is not so much a development as a way of life destination.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
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