Abu Mehrem for Food Industries has launched a new outdoor campaign for their bakery franchise Etoile.

After last year’s eccentric teaser “don’t eat kunafa” and its reveal campaign,  the brand has chosen an entirely different direction but still focuses  all the attention on promoting the brand’s renowned kunafa. The ads  feature a wide range of the classic sweet varieties, flavors, and  toppings displayed deliciously on the billboards, along with the  patisserie’s logo and hotline.

Using T-poles in various locations across Greater Cairo, the campaign spreads since the last week of May.

Etoile promotes Kunafa for Ramadan again-00
Etoile promotes Kunafa for Ramadan again-00

Campaign Credits

Industry: Food & Beverages

Brand: Etoile

Advertiser: Abu Mehrem for Food Industries

OOH Size: T-pole

Country: Egypt

Region: North Africa

Tags: Ramadan Campaign

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