Hana El Zahed & Tamer Hosney Starring the Eid Movie "Restart" on Billboards
Cairo's billboards are buzzing with energy again — and this time, it’s not just another movie poster. It’s a colorful, cheeky, and confident announcement that “Restart” has officially landed in cinemas. The new OOH (Out-of-Home) campaign paints the city in bold blues and vibrant tones, hinting at comedy, chaos, and charisma — all in one frame.
Front and center, the billboard doesn’t shy away from showcasing its heavyweight cast. Tamer Hosny, exuding charm in crisp white, takes the lead, surrounded by a mix of beloved faces from Egypt’s comedy and drama scene: Hana El Zahed, Bassem Samra, Mohamed Tharwat, and Esam El Sakka. The visual chemistry among the cast is already telling its own story — one of energy, playfulness, and an unpredictable ride.
What makes this campaign stand out is its clever play on the social media live stream format — emojis float on the right side, a “LIVE” button glows red, and interaction icons like “like,” “comment,” and “share” are woven into the poster’s design. It’s not just a movie ad — it’s a nod to the way we consume entertainment today. This is cinema talking in the language of its audience.
This campaign follows on the heels of another successful OOH rollout earlier this year for “Siko Siko,” which starred Essam Omar and Taha Desouky. That campaign leaned heavily into boldness and comic absurdity — and it seems “Restart” is continuing the trend, but with a more polished, star-powered appeal. Instead of banking on surreal humor alone, “Restart” combines familiar, loved personalities with a modern visual identity — it’s fun, but it’s also sleek.
The billboard’s location — towering high and unmissable — adds to its presence. This isn't a film that’s tiptoeing in; it’s one that’s crashing through the front door, full volume. Director Sara Wafik and writer Ayman Bahgat Amar seem to be signaling that this movie isn’t just a restart in name — it’s a reset in the kind of Egyptian ensemble comedy we're about to enjoy this season.
In a media landscape that's increasingly digital, it’s refreshing to see how OOH campaigns like this one are evolving to mirror our screens while still commanding attention in the streets. “Restart” isn’t just making noise — it’s making it smart, social, and cinematic.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
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