Mountain View comes back with a whopper of a bigger-than-life, cinematic teaser campaign that can't be overlooked. Cairo billboards have been painted a rich, oceanic blue, stating the mysterious promise that A New Wonder Is Coming. Known for its emotionally engaging property campaigns and its Experience Happiness slogan of bygone years, the real estate company is doing it again, toying with mystery and scale—two tricks it's mastered in previous campaigns and launches like Aliva New Cairo. The new aesthetic is minimalist but striking. A dynamic photograph of the blue-glazed roof of a boat bursts forth from an ocean-sized deep teal of water in an eerie sense of motionlessness and movement. In bold white font, the words A New Wonder Is Coming stand out alone. There’s no date, no project name, no terms and conditions. Just a number (16201) and the company name, Mountain View. This ad makes the consumer blink, squint, and question. It's not promoting property yet—it's promoting curiosity. Positioned tastefully on key points of entry and lengthy stretches of Ring Road and main highways, this campaign is not asking for a driving-by glance—it's asking for full notice. Whether traveling east to New Cairo or West to 6th of October, the slogan is echoed with quiet determination. The banner heights so prominent and double-panel placements give the visual elements a filmic sweep that echoes the grandeur promised by the term wonder. It's staking a claim to be a new chapter in the company's heritage, followed by one that might remap the market, again. For more on this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.
