INSITE OOH Media Platform

Sun, sand, and savvy financing – the UAE's outdoor advertising scene just got a cool new contender. Omoda and Jaecoo are making waves, offering a deal that's as refreshing as a desert breeze.

In the third week of May 2025, a new hoarding campaign from Omoda and Jaecoo appeared across Dubai, catching the eye of passersby with its expansive imagery and appealing offer. The large billboard features a serene beach scene, with a clear blue sky above a tranquil shoreline. Fluffy white clouds are ingeniously arranged to form a large "0%" in the center of the sky, immediately drawing attention to the financing offer.

Below the cloud formation, three vehicles, presumably from the Omoda and Jaecoo lineups, are displayed on the sandy beach, positioned to face the viewer. To the left, a phrase in English reads: "Your Coolest Move Yet" followed by "Get Started With 0% Interest for 5 Years" and "Free Extended Warranty for 10 Years Or 1,000,000 KM."

On the right side of the billboard, Arabic text complements the English message, stating: "صيفك بداية" (Your summer is a beginning) and (for what is more beautiful), followed by (with 0% financing for five full years).

The color palette of the hoarding is dominated by the natural hues of the beach and sky – varying shades of blue for the sky, sandy beiges for the beach, and the neutral tones of the vehicles themselves. The text is primarily in white, ensuring high contrast against the darker backdrop of the sky and cars. The OMODA and JAECOO logos are prominently placed in the upper left corner of the billboard, against the blue sky, asserting the brands' presence. The overall design effectively communicates a sense of calm, aspiration, and an attractive financial incentive, aligning with the UAE's consumer market and the brand's positioning.

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