INSITE OOH Media Platform

This report analyzes Egypt's dynamic outdoor advertising market, using data and expertise to spotlight DOOH's rise and its impact on Egyptian businesses.

Occupancy Rate 

Out-of-Home (OOH) advertising occupancy dipped slightly to 82.3% in April 2025, a 2.2% decrease from March's 84.5%.

Sector Analysis

Real Estate: Greater Cairo's real estate occupancy saw a modest 7.8% increase from March to April 2025.

FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, April 2025 showed a 3.6% increase in activity compared to March 2025.

Foodservice: This industry's outdoor advertising activity saw a 0.2% decrease from March to April 2025.

Telecommunications: April 2025 showed a 4.2% down in the telecommunications sector's Out-of-Home presence month-over-month.

Healthcare: This industry sector's activity remained stable at 3.2% in April 2025 and in March 2025.

Year-on-Year Comparison

Occupancy Rate

Cairo's Out-of-Home (OOH) market experienced a slight rise in activity in April 2025, with occupancy hitting 82.3%, a 2.2% increase year-over-year.

Sector Analysis

Real Estate: OOH advertising activity in the real estate sector jumped 11.2% year-over-year. FMCG: The Fast-Moving Consumer Goods (FMCG) sector's OOH advertising activity grew 3.6% compared to last year. Foodservice: This sector's OOH advertising activity saw a 1.1% lower occupancy rate year-over-year, totaling 4.3%. Telecommunications: OOH advertising activity in the telecommunications sector dropped 3% from the previous year. Healthcare: This sector's OOH advertising activity experienced a notable 2.6% decline year-over-year.

Conclusion

April 2025 painted a mixed yet resilient picture for Cairo's Out-of-Home (OOH) advertising market. While overall monthly occupancy saw a slight dip, the year-over-year performance indicated a healthy expansion, underscoring OOH's continued strategic importance in Egypt. Real Estate significantly boosted OOH activity, demonstrating strong growth both monthly and annually, with FMCG also showing consistent positive momentum. Conversely, Telecommunications and Healthcare experienced year-over-year declines, suggesting potential shifts in their advertising strategies. As the Egyptian market continues to evolve, especially with the rise of Digital Out-of-Home (DOOH), understanding these sector-specific trends will be crucial for businesses aiming to optimize their advertising spend and maximize their impact.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.