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Following their recently-launched campaign to present the project, French-Egyptian developer Pyramids has started to evolve the outdoor strategy to reveal payment conditions.
Keeping the original artwork, the new ads reveal the first images of the project over partitioned backgrounds, with ad copy that informs viewers of the important numbers and the “5 stars” rank of the project.
The campaign started to evolve just a few days before Ramadan and uses mega signs, billboards, T-Poles, double-decker poles, and several serial combinations of great visibility across the Greater Cairo.
Industry: Real Estate
Brand: La Capitale
Advertiser: Sabbour | Pyramids Real Estate
OOH Size: Billboard | Double-decker Pole | Mega Sign | Serial | T-pole
Region: North Africa
Tags: Campaign Upgrade | New Administrative Capital | Product Launch | The Address
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