Billboards Introduce Eva's Newest Line, Natural Glow, for a Radiant Beauty
In a bold effort to reclaim its place in the market, Eva Skin Care launches a brand new powerful outdoor campaign "Natural Glow".
Following their prior appearance in April, this new campaign dominates Cairo's main roads and intersections, promoting a new line of skincare products, with catchy billboards starring the radiant Myrna Nour El-Din. Every billboard broadly showcases the Eva Natural Glow product line, including their new Roll-on deodorants, Face washes, and Full skincare sets.
The billboard advertisements are uniform in color and tone, utilizing golden beige and soft golden glowing tones that convey nature, purity, and healthy skin. Myrna's demure smile and impeccable skin instantly draw attention and perfectly identify with the product value of "natural radiance."
Catchy Arabic taglines such as “To unify skin tone” and "To fight body odor and lighten the skin” are spread across the outdoor ad spaces, highlighting the product benefits. In addition, the brand name, "Eva Skin Care," is fixed on the top-left to achieve instant brand recall, while on the bottom-left corner, Vitamin callouts (VIT C, E, B3, B5) are noted to offer a scientific trust factor.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
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