Three months off the radar, and now Haval is back. Not with a flashy reveal or some headline-grabbing offer, but with a quiet, steady rollout across Cairo’s highways. The Chinese automaker, distributed by GB Ghabbour Motors in Egypt, is using this new campaign to reintroduce four key models: the H6, H6 Hybrid, Jolion, and Jolion Pro. The visuals are stripped down and to the point. Each billboard splits its space between a bold product shot and a price tag. The cars appear head-on, parked in clean, neutral settings that almost feel like they were lifted straight from a dealership catalog. Then there’s the tagline: “A car with dignity, at a convincing price.” It doesn’t push emotion or fantasy. It’s built for buyers who want clarity, confidence, and a deal that speaks for itself. The creative direction leans into repetition. The same muted background, the same layout, the same typeface across major highways from the Ring Road to New Cairo. It’s not trying to reinvent anything. It’s just trying to be seen steadily and persistently as you sit in Cairo traffic and think about upgrading your ride. To learn more about Haval's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence company and analysis system active in Cairo and Dubai to find out more about campaign types, kinds, budgets, locations, and more.
