INSITE OOH Media Platform

e&'s D/OOH campaign safeguarding residents from digital threats. This isn't just advertising; it's a public service announcement, boldly displayed to protect personal data.

In the third week of May 2025, e& launched a significant out-of-home (OOH) campaign across Dubai and Sharjah, utilizing prominent digital screens and bridge billboards. The initiative focuses on cybersecurity awareness, urging individuals to protect their personal information from fraud, The campaign's visual design is direct and impactful. The dominant color scheme is a deep, rich red, immediately drawing attention. On the left side of the billboards, a simulated smartphone screen is depicted, showing an "Incoming call" from an "Unknown" number. Below this, a green notification bubble appears, labeled "Authentication," with the text "UAE PASS requests your authentication." This visual accurately represents a common scam tactic, where fraudulent requests mimic legitimate authentication prompts.

To the right of the phone display, the core message is presented in large, white Arabic text which translates to "Beware of fraud, do not share your personal data." This direct and clear call to action is underlined by a subtle green line, emphasizing the positive outcome of adherence to the message.

The e& logo, stylized with a small "e" and a larger "&," is positioned in the upper right corner of the billboard, accompanied by its Arabic name (Etisalat & More). The placement of the logo is discreet yet clear, associating the safety message with a reputable telecommunications provider. Adding to the visual cues, a warning triangle symbol with an exclamation mark is subtly incorporated into the red background on both sides of the text, further reinforcing the cautionary theme.

This OOH campaign by e& effectively leverages high-visibility locations to disseminate a vital safety message. Learn more about more D/OOH campaigns by visiting INSITEOPEDIA and navigating throughout its various sections.