Dubai's OOH recently got a touch of blue, as a prominent hoarding emerged, showcasing a collaboration that brings together luxury living and a global football giant. DAMAC Properties, a leading real estate developer, launched an out-of-home (OOH) campaign in the third week of May 2025 across Dubai, prominently featuring their Chelsea Residences by DAMAC project. The campaign utilizes large-format hoardings to communicate the partnership with Chelsea Football Club. The visuals on the hoarding are dominated by a deep, rich blue, synonymous with Chelsea FC. On the far left, the DAMAC logo is displayed in white, positioned above the Chelsea Football Club crest, also in white. Moving right, an architectural rendering of the Chelsea Residences buildings is depicted against a dark background, suggesting a luxurious, modern aesthetic. Below this rendering, the text (Chelsea Residences by DAMAC) is presented in white, with the DAMAC logo placed beneath. Further details about the project, including DUBAI MARITIME CITY and the DAMAC website, are also visible. The central part of the hoarding features three Chelsea football players in their blue kits, captured in dynamic poses. Their images are large and command attention. To the right of the players, the Chelsea Football Club crest is again displayed prominently, large and in white, against the blue background. Above this, the DAMAC logo is presented in a large, stylized Arabic script, also in white. The overall layout is balanced, with both brand logos effectively positioned to maximize visibility and reinforce the collaboration. The consistent use of blue, white, and a dark background creates a cohesive and elegant appearance. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
