In a surprise stroke to cement its hold on the UAE's highly competitive automobile market, GAC Motor launches a powerful new out-of-home advertisement campaign, with massive billboards featuring two of its newest models, the HYPTEC HT electric SUV and 2026 GS8 luxury SUV. The most striking billboard of them all promotes the GAC HYPTEC HT, a high-end electric SUV. The catchy slogan, Reimagining Tomorrow. Redefining Electric Luxury, positions the vehicle as the symbol of tomorrow's cutting-edge, eco-friendly sophistication. The price “from AED 177,900” is boldly displayed alongside an innovative 8 Years Warranty guarantee, creating trust and lasting value. Visually, the ad is effective, with a clean, futuristic gradient background, dynamic car angles, and minimal distraction. The open-wing door position of the HYPTEC HT invites and conveys innovation. As electric vehicles have been gaining popularity in the UAE, this message draws very strongly on the region's sustainability agendas and rich, tech-aware consumer base. Another ad space on the UAE’s streets introduces the 2026 GAC GS8 with the tagline of Big Space. Bigger Luxury. The billboards are confident and inviting to family consumers and SUV enthusiasts who want space without compromising on luxury. The ads also highlight a 10-year warranty and AED 139,900 starting price, positioning the GS8 as an affordable yet premium option against mass market luxury SUVs. The billboard's design emphasizes strength and size, with the automobiles centered and prominently displayed upon a background of a radiating horizon, the latter signifying reach and ambition. The new GAC campaign is not merely selling automobiles, but painting a picture of accessible luxury and sustainable ingenuity upon the UAE’s digital screens and hoarding billboards.
