INSITE OOH Media Platform

In the streets of Cairo, a new outdoor advertising campaign from El Araby Group is capturing the attention of passersby, promoting attractive offers and payment solutions.

The OOH, set against a bright sky, features a prominent blue background that spans its entire width, evoking a sense of calm and reliability. On the right side, large white Arabic text declares (Discounts and Installments on), followed by the number "12" in bold white numerals, indicating a 12-month period. Below this, the phrase (month) completes the offer, clearly communicating "Discounts and Installments for 12 months."

To the left of the central text, a large, stylized "0%" is displayed in a metallic, three-dimensional blue, signifying zero interest or administrative fees. Below this, smaller Arabic text confirms (interest) and (administrative fees), along with (down payment), all crossed out, reinforcing the no-cost benefit.

The top right corner of the billboard features the ELARABY logo in white, positioned distinctly against the blue backdrop. At the bottom right, a white box with a light blue border contains the phone number "19319" and a web address, providing clear contact information.

In the lower middle section of the billboard, several payment partners are showcased. Under the heading (or through), the logos of souhoula and Khazna are displayed. Below this, under (credit cards), the logos for Banque Misr and Commercial International Bank (CIB) are present, indicating accepted payment methods.

Finally, at the bottom left, the ELARABY logo is repeated in white, accompanied by the slogan (Makers of Trust) in Arabic, reinforcing the brand's established reputation. The overall composition of the billboard is clear and well-organized, with a consistent blue and white color scheme that enhances readability and brand recognition. This campaign effectively communicates El Araby's value proposition to a wide audience across Cairo.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.