Dubai's OOH landscape is buzzing with exciting new visions for the future, as real estate innovator One Development has just released a widespread Out-of-Home campaign across the city's prominent hoardings. Freshly launched in the third week of May, this single-format campaign isn't just about new buildings; it’s painting a picture of 3 new cities on the horizon, inviting everyone to imagine the expansive future One Development is planning. This inspiring new message about future urban living arrives closely on the heels of their highly successful OOH presence earlier this May for the Laguna project, which memorably featured beloved stars Kareena Kapoor and Amir Karara, still fresh in the minds of many. Stepping into view across Dubai, One Development's latest Out-of-Home campaign truly paints a picture of an expansive future, making you stop and dream a little. The massive hoarding immediately grabs your attention with its deep, signature purple background, a familiar touch that echoes the company's established brand identity and previous campaigns, creating a sense of consistent quality. Dominating the left, a bold, white numeral 3 creatively introduces the core message: NEW DESTINATIONS, NEW CITIES, sparking curiosity about these upcoming ventures. As your eyes travel along the display, you're taken on a visual journey through stunning, sun-kissed photographs, from the vibrant, iconic skyline of Egypt to idyllic coastal paradises with luxurious yachts and serene beaches, each hinting at the diverse lifestyles on offer. Central to it all is the One Development logo, proudly bearing its heartfelt slogan, Inspired By You. To ensure everyone feels included in this exciting news, key messages like COMING SOON are thoughtfully presented in both English and Arabic, reflecting Dubai's diverse community and maximizing the campaign's reach. In essence, One Development's latest OOH campaign, with its familiar rich purple canvas, does more than just announce future projects; it extends a vibrant invitation to dream bigger. By artfully showcasing the distinct appeal of three breathtaking sites, the timeless allure of Egypt, the serene coastal beauty of Al Marjan Island, and the ambitious vision of Dubai Islands, the company transforms its 3 New Destinations, 3 New Cities tagline into tangible, exciting possibilities. This visually compelling journey, rooted in the promise of being Inspired By You, successfully sparks the imagination of everyone in Dubai, painting a clear and inspiring picture of the diverse and aspirational lifestyles One Development aims to create. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
