Etisalat by e& (previously Etisalat Group) has hit the roads with a new Out-Of-Home campaign that features the stars from its parallel Ramadan TV commercial. Samira Said, Nelly Karim, Ahmed Fahmi, Mohamed Ramadan, and Ali El Haggar appear over Etisalat’s branded green backgrounds, with ad copy that promises “28 times twice the rechargeable card”. The campaign was launched during the last week of May and can be seen on uni-poles, billboards, gates, mega signs, and double-decker poles in various locations across Greater Cairo.
