A vibrant new Digital Out-of-Home (DOOH) campaign has illuminated Dubai, promoting the highly anticipated entertainment event Up All Night, headlined by the renowned artist and actor Jennifer Lopez. This exciting show is set to be hosted on Yas Island, Abu Dhabi, within the acclaimed Etihad Arena, a venue that previously saw OOH success with its campaign for the Hamilton Musical back in January 2024. Launched in the second week of May 2025, this relatively new, single-format campaign utilizes digital screens strategically placed across Dubai to maximize awareness for Lopez's upcoming performance. Falling under the categories of events & exhibitions as well as entertainment, the DOOH initiative aims to capture the attention of Dubai's diverse audience and drive anticipation for the Abu Dhabi spectacle. This striking billboard campaign for Jennifer Lopez's Live in 2025 concert showcases a vibrant and attention-grabbing design that dominates the urban landscape. The centerpiece features an aesthetically captured photograph of Jennifer Lopez with dramatic lighting and professional styling that emphasizes her star power. The design employs a bold color palette including hot pink, electric purple, neon green, and bright orange – a deliberate choice to capture attention from passing traffic and pedestrians. The campaign prominently displays JULY 29 as the concert date, with clear ticketing information directing audiences to both Ticketmaster and the Etihad Arena's official website for purchases. The Up All Night copy reinforces the tour branding, while the billboard strategically incorporates official sponsor logos including Ethara, Etihad Arena, Yas Island, and Experience Abu Dhabi, creating a comprehensive promotional package that highlights both the entertainment value and the prestigious Abu Dhabi venue location. As part of Jennifer Lopez’s global Up All Night world tour, her upcoming Abu Dhabi performance is set to be one of the summer’s biggest entertainment highlights. The DOOH campaign currently lighting up Dubai plays a key role in generating regional excitement, using bold visuals and high-impact placements to connect with diverse audiences across the city. With over 80 million records sold, 15 billion streams, and a historic career that bridges both music and film, Lopez’s presence at Etihad Arena on July 29 promises an unforgettable experience. This campaign not only amplifies the momentum of her 17-city tour but also reinforces the UAE’s position as a premier destination for world-class entertainment. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
