Al Diwan Development makes a striking debut on Cairo’s outdoor advertising scene with a widespread OOH campaign promoting its latest real estate project, Villar Alamein—the new prime destination along Egypt’s North Coast. Marking Villar’s first-ever appearance in the capital’s high-traffic billboard landscape, the campaign seamlessly blends contemporary aesthetics with timeless appeal across both static billboards and digital screens. With vibrant visuals and refined design, the campaign reflects Al Diwan’s commitment to crafting spaces that honor tradition while embracing the future. As a distinguished name in the real estate industry, Al Diwan is renowned for creating homes that celebrate legacy, embody prestige, and redefine modern luxury. Villar Alamein follows this legacy, offering a coastal living experience where the echoes of the past meet the rhythm of tomorrow. This striking billboard campaign for Alamein VILLAR by Al Diwan utilizes a captivating design where a close-up, subtly toned photograph of a model holding a vibrant, captivating shell dominates the right, from which vivid, neon streaks of color explode across the left side, ensuring the advertisement is exceptionally attention-grabbing on the roads. The prominent copy includes the project name Alamein VILLAR in elegant typography on the colorful left, while the campaign's aspirational slogan, UNVEIL YOUR ESSENCE, LET THE PEARL SHINE, is positioned at the top right. Further text includes the evocative tagline, THE SPACE SPEAKS TO THOSE WHO LISTEN TO A LIFE BEYOND WORDS, alongside the contact number 19831 and website ALDIWAN.COM.EG. Both the slogan, with its pearl imagery, and the tagline's emphasis on a serene, expressive environment, resonate deeply with the project's location in the desirable North Coast of Egypt, promising a unique and precious living experience. With its vibrant debut across Cairo’s billboards, Villar Alamein sets the stage for a new chapter in Al Diwan Development’s legacy of redefining luxury living. While the North Coast project captures imaginations with its aspirational messaging and bold visuals, it echoes the refined sophistication of Villar Residence in New Cairo—a sprawling 84.7-acre compound just 15 minutes from the New Capital and 30 minutes from Cairo International Airport. Featuring 146 Mediterranean-style villas, thoughtfully built across three elevations and surrounding 11 serene lakes, Villar Residence exemplifies Al Diwan’s philosophy of creating places with soul—where architecture, landscape, and legacy coexist in harmony. Whether in the heart of the capital or by the sea, Villar remains a masterclass in crafting immersive, timeless communities that offer far more than just a place to live. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
