Jetour, the popular Chinese automobile manufacturer known for its fashionable yet affordable SUVs, just launched an eye-catching outdoor advertisement along major UAE roads. The massive billboard hosts dynamic imagery, giving a fine example of the brand's ambitious growth in the local market, blending trendy appearances, persuasive pricing strategies, and value-added products in an easily noticed campaign. Following their prior appearance, the new billboard is attention-grabbing by virtue of its size and large-print headline text that communicates several powerful messages simultaneously. The Headline Offer notes For only AED 1,089 Monthly, communicating a premium benefit of affordability, addressing the top issue for UAE automobile buyers, where cheap financing is a top selling attribute. The billboards also host a call to action “Buy Now, Pay Later,” positioned directly below the head offer, accentuating the perception of convenience and simplicity of buying. The ad copy also notes the warranty assurance “1,000,000 KM Warranty written in white-on-black lettering. The lead vehicle is the Jetour X50, front and center, exuding movement and power. Combining the low monthly payment feature with a warranty that stands higher than the rest in the market communicates directly to two of the greatest fears for new car buyers, affordability and credibility. The new campaign took off in the second week of May upon hoarding billboards in the UAE.
