Police returns to Dubai’s outdoor scene with a bold new campaign for its latest eyewear collection, starring global icon Zac Efron as the face of its Spring 2025 release. Launched in the second week of May, the campaign makes a striking statement with single-format uni-poles strategically placed across the city, aiming to maximize visibility and command attention. The activation revolves around the daring tagline “Audacity Wanted,” a continuation of Police’s signature edge in fashion advertising. As a brand with roots dating back to 1983, Police has long stood for bold style and urban attitude—traits perfectly embodied by Efron’s charismatic presence. Following a successful April 2024 OOH run featuring Lewis Hamilton, this latest campaign marks another stylish chapter in Police’s evolving narrative of confidence and individuality. The new Police OOH visual in Dubai features a striking, close-up portrait of Hollywood star Zac Efron, exuding charisma and modern masculinity while modeling the brand’s latest pair of iconic black sunglasses. The image is shot with cinematic precision—Efron’s slicked-back hair, subtle stubble, and confident gaze all contribute to a bold and sophisticated aesthetic that perfectly aligns with the campaign’s tagline, “Audacity Wanted.” This message is boldly displayed in both English and Arabic, broadening the campaign’s accessibility and cultural reach across Dubai’s diverse demographic. The color palette leans heavily on deep greys and blacks, hues often associated in color psychology with elegance, strength, and authority—enhancing the eyewear’s premium appeal. Efron’s sharp look and the minimalist design reinforce Police’s brand identity of urban cool and fearless individuality. With its sleek visuals, magnetic star power, and daring message, Police’s latest OOH campaign cements the brand’s position at the forefront of fashion-forward eyewear in Dubai. By blending Zac Efron’s global appeal with a minimalist yet commanding design and the bold “Audacity Wanted” slogan, the campaign leaves a lasting impression on the city’s urban landscape, underscoring the Police’s ongoing commitment to bold self-expression and elevated street style. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
