In a time of fast-moving financial markets and globally mobile capital, Standard Chartered is back on UAE’s billboards with striking new billboards, visible throughout high-profile locations in Dubai, aiming to make the bank and financial service provider the ideal ally for international investment and wealth-building through its Priority Banking offering. Two distinctive visuals are spread across Dubai, which were also used in their prior appearance, the first hosting a woman dressed in a bright green business suit strides confidently across a modeled crosswalk. She stands out in definition and color, while the other passersby are indistinct. The latter design element effectively supports the campaign's overarching message: Now's the time to invest globally, the world waits for no one. This direct call to action resonates with high-net-worth earners and career-oriented professionals, inviting them to take the lead rather than follow. In a second billboard, a man in a midnight-blue shirt stands on his phone against a shadowy cityscape. The tagline is: Now's the time to act on insight, not hindsight. The bank is speaking here to data-driven, forward-thinking decision-makers, reinforcing the conviction that the future belongs to those who prepare for it today. All billboards have both Arabic and English messages for resonance within the UAE's multicultural setting. In addition, a key element of the campaign is the promise of a cash reward, notingJoin Priority Banking and earn up to 15% cash value. This brief, quantifiable incentive is a compelling hook. It is directed at high-net-worth customers who not only desire better service but also quantifiable payback. The billboards are aesthetically appealing not only due to their simple lines and high visibility, but also due to their message simplicity, and by launching such an ad campaign, Standard Chartered reinforces its position as a high-end bank catering to globally focused clients. The campaign took off on UAE’s hoarding billboards in the second week of May.
