We’re about to talk about a brand ambassador who is a phenomena, since his first appearance back in 2001 in the indie movie “Regal La Taaref Al Mostahil” he added this dry humor that everyone didn’t know they needed until his school of comedy evolved. Hesham Maged found the secret formula, good looks, light-hearted presence, and comedic character to be the ideal brand ambassador. With a proven track record, Hesham Maged has consistently driven campaigns that not only enhance brand perception but also deliver substantial value propositions and foster strong brand recall. 1 year ago till today, Hesham appeared on 8 billboards to represent 5 brands and 3 movies (with 2 brands reposts) Let’s run them down to learn more about how successful campaigns can be done! 1- Nawy “Secure your dream property and move-in immediately” this is how the website introduces the mobile app, whilst the brand is pure real estate, they decided to introduce the idea in a light, funny way to make it unforgettable. The multichannel campaign visited the OOH spots in parallel with TV and social media to make the campaign a wholesome of brilliance. 2- HDB Housing & Development Bank campaigns used to focus only on the services that the bank offers, recently the bank decided to revamp the approach to reach a wider audience by featuring popular celebrities. Hesham maged was the bank’s first choice when they decided to change the approach, and honestly it was a succself choice. Using his appearance with the logo “Cash gone, Cach back” to embed the cash back to the ad concept. This campaign was a multi channel campaign. The OOH campaign is an extension to a 1:28 duration commercial. 3- O West This campaign followed a different approach, which is bringing a group of stars from a various sectors to shape a perfect campaign. Hesham Maged was one of 9 famous superstars like Hend Sabry, Hany Adel, Enji Kiwan, Ahmed Bahaa, Salma Abu Deif, Hany Sadek, Ahmed Ghozzi and Farah Nofal. This approach not only broadened the campaign’s reach but also ensured it connected authentically with different groups, making it more relatable and impactful. The mix of talents and perspectives allowed us to craft a campaign that truly stands out. 4- Beltone During Ramadan, brands compete to steal the spotlight. Beltone did it perfectly by releasing 2 campaigns. A teaser and a reveal with Hesham Maged in it. The multichannel campaign visited the DOOH scene during the holy month to offer a funny, witty way to introduce Beltone’s services. Choosing the yellow color along with choosing Hesham Maged made the brand stand out on many levels. The bold visual identity, paired with Hesham’s signature humour and relatability, created instant recognition and buzz both online and offline. The teaser sparked curiosity and conversations, while the reveal delivered on that anticipation with a clear, clever message that tied seamlessly into Beltone’s financial services. 5- Chevrolet Chevrolet followed the same direction most of the brands using Hesham maged’s Comedic side, this time Mostafa Khater co-starred in the campaign for double the laughs and double the impact. The campaign leaned heavily on light-hearted humor and relatable everyday scenarios, with Hesham Maged and Mostafa Khater playing off each other’s comedic chemistry. This dynamic duo brought a fresh twist to Chevrolet’s messaging, making the brand feel more approachable and entertaining while still showcasing the car’s features. The strategy clearly aimed to tap into the viral nature of Egyptian comedy, turning product promotion into sharable content with mass appeal. It’s worth mentioning that the campaign has been reposted in May. 6- Movies Beyond his presence in major brand campaigns, Hesham Maged has also maintained a strong footprint in cinema throughout 2024. He starred in several films, including Ex Meraty, Fasel Men El Lahazat El Laziza, and Bedh Sa'at Fi Youman Ma. The variety of genres he tackled in these roles highlights his versatility and creative range, proving that Hesham isn’t just a comedic talent — he’s a true chameleon who can adapt to any character and bring something fresh to every performance. If there’s one thing the market has taught us, it’s that relevance wins — and Hesham Maged plays that game with precision. His power as a brand partner lies in his sharp sense of timing, his ability to read the room, and his natural connection with audiences. Every campaign he’s part of feels intentional, elevated, and designed to leave a mark — not just through humor, but through presence and authenticity that stick. Whether it's a real estate app, a financial service, or even a car brand, Hesham brings a level of authenticity and memorability that most ambassadors can only aspire to. He makes complex messages simple, and simple messages unforgettable. His versatility allows him to jump between sectors without losing credibility, which is marketing gold in a fragmented media landscape. Let’s call it what it is — we’re witnessing the golden blueprint of brand alignment done right. Hesham Maged’s era isn’t a trend; it’s a lesson. A lesson in how personality, consistency, and cultural resonance can turn any campaign from a media buy into a movement.
