Following the success of last month's OOH campaign for the Dipping Sharing Box, KFC continues to maintain a strong presence with its loyal customer base, promoting its latest offering — the Cheesy Lava, which hits the sweet spot, offering a familiar budget price The campaign ensures visibility to thousands of passersby, highlighting the affordable price (11AED) for KFC’s Cheesy Lava is strategically deployed across digital ads, capturing attention online, to static billboards with mouthwatering visuals splashed across the city. The campaign is a potent mix of mouthwatering visuals, with carefully selected locations, the digital billboard, prominently positioned on dynamic screens,unipoles, and lamposts, features the classic KFC logo alongside an image of their new Cheesy Lava fried chicken against its stark customary black background, Moreover, the glowing golden chicken drenched in cheese creates a high-contrast visual that grabs attention. KFC's sustained OOH presence demonstrates mastery; the brand strategically employs eye-catching static and DOOH displays to maintain top-of-mind awareness and achieve a successful marketing game plan that ensures KFC dominates consumer consciousness, especially when cravings strike.Learn more about Foodservice campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
