The Hamdan Bin Mohammed Heritage Center (HHC) has launched a fresh Out-of-Home (OOH) campaign promoting the 2025 edition of its annual Dubai Dates event, a celebrated fixture in the events and exhibitions industry. Rolled out during the first week of May, this new campaign builds on the success of last year’s highly engaging July 2024 edition. Utilizing a single-format approach, the activation features uni-poles strategically and widely placed across Dubai to maximize visibility and drive attendance. Through this targeted OOH presence, HHC continues its mission to preserve and celebrate Emirati heritage—this time, through one of the region’s most beloved cultural staples: dates. The billboard promotes the Dubai Dates event organized by the Hamdan Bin Mohammed Heritage Center, scheduled to take place on July 25, 2025, at Al Rimal Hall on Dubai Al Ain Road. The Arabic copy invites the public to attend, participate with their communities, and register for various activities tied to the event. Visually, the billboard features a striking and aesthetically rich image of a man carrying a large, freshly harvested bunch of dates—a creative element reminiscent of the previous year's campaign. The overall design uses a deep green background to evoke nature and tradition, with golden yellow dates offering visual contrast and cultural symbolism. Official logos of the Government of Dubai and HHC appear at the top, while the event website is clearly listed for more information. The composition blends cultural authenticity with clear, inviting messaging. The 2025 Dubai Dates OOH campaign stands as a visually compelling invitation to celebrate one of the UAE’s most cherished cultural symbols. With its rich visuals and wide billboard reach across Dubai, the campaign reflects the Hamdan Bin Mohammed Heritage Center’s ongoing mission to preserve and promote Emirati traditions. Fun fact: the Dubai Dates event not only showcases date varieties but also hosts competitions, traditional crafts, and cultural performances that attract families and heritage enthusiasts alike. Established in 2013, the Hamdan Bin Mohammed Heritage Center has become a cornerstone in safeguarding national identity through events, research, and public initiatives that bring the past to life in meaningful, modern ways. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
