Following their Biggest Box Ramadan initiative, non-profit foundation Misr El Khier has launched yet another outdoor campaign parallel to their ‘Ramadan Nawar’ TV commercial.

  The campaign uses lights as the main theme of the campaign and depends  on ad copy to showcase their charitable work – bailing indebted mothers  and providing food for the needy are some of their philanthropic acts  during Ramadan.

Using double-decker poles, gates, and billboards in  various locations across Greater Cairo, the campaign upgrade started  during the second half of May.

Misr El Kheir brings “Ramadan Nawar” to the billboards-00
Misr El Kheir brings “Ramadan Nawar” to the billboards-00

Campaign Credits

Industry: Non-profit

Brand: Misr El Kheir

OOH Size: Billboard | Double-decker Pole | Gate

Country: Egypt

Region: North Africa

Tags: Ramadan Campaign

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