Cartier, the iconic name in the fashion and jewelry industries, has returned to Dubai’s outdoor advertising scene with a sleek new campaign spotlighting its latest eyewear collection for both men and women. This single-format activation relies exclusively on uni-poles strategically placed in high-traffic areas across the city, aiming to capture the attention of style-savvy commuters and passersby. Known for its refined craftsmanship and bold design language, Cartier continues to fuse luxury with modern edge. The brand’s last OOH appearance in February 2025 made waves as it showcased Cartier’s prestigious high jewelry collection, reinforcing its strong presence in the world of luxury. The campaign is a new one that was released during the first week of May. The billboards showcase a sophisticated advertising campaign for Cartier's eyewear collection, featuring sleek design elements and a refined color palette. The visuals highlight the luxury sunglasses with a focus on their elegant frames, accentuated by metallic details and dark lenses, set against a minimalist white background with a striking red accent. The Cartier logo is prominently displayed in both elegant English typography and stylish Arabic script, reflecting a culturally inclusive approach. The first billboard features a male model adjusting his sunglasses, emphasizing a bold and confident style, while the second showcases two female models with long hair, one wearing a black outfit and the other a red dress, highlighting the versatility and luxury of the eyewear collection. Cartier’s latest OOH campaign in Dubai is a seamless blend of elegance, cultural flair, and modern luxury—hallmarks of the brand’s enduring appeal. As the new eyewear line takes center stage on uni-poles across the city, Cartier reinforces its commitment to timeless design and global sophistication. Fun fact: Cartier was founded in Paris in 1847 and is famously known as “the jeweler of kings and the king of jewelers.” The brand also created the first men’s wristwatch in 1904, the iconic Santos de Cartier. With its rich heritage and forward-looking vision, Cartier once again proves that true luxury is always in style. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
