Swift action is required. OMO's message is strong and fast, on its new out-of-home campaign, introducing the new Wonder Wash liquid range, designed for short cycles, achieving an effective clean in just 15 minutes On striking digital and static billboards, OMO features none other than the world’s fastest man, Usain Bolt, sprinting into the hearts of consumers as the face of OMO's latest campaign, ” Wonder Wash.” The imagery promotes the new product, featuring Bolt, known globally for his record-breaking sprints and confident personality, promoting the detergent, highlighting the faster and more effective washes, mirroring Bolt’s performance, consistency, and strength. The D/OOH campaign is inescapable, as it boldly promotes OMO’s “Wonder Wash” detergent, introducing superior cleaning power in short cycles, in little 15 minutes, aligning with the modern consumer’s need for speed and efficiency, making Usain Bolt, an icon of speed and excellence, the perfect brand ambassador for this new stream OMO’s emphasis on short wash cycles in “15 mins” with Strong Clean speaks directly to eco-conscious and time-crunched consumers. The campaign is relaunching in Dubai after a six-month absence, which signifies the parent company Unilever's push to OMO’s global appeal, reinforcing the brand’s reputation as a world-class laundry solution OMO's new D/OOH campaign, featuring Usain Bolt, has propelled the brand forward in the competitive detergent market in MENA, linking product innovation with the undeniable charisma of the iconic athlete, amplified by a strong outdoor advertising presence, exceeding consumer expectations and further heightening brand awareness. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its distinct divisions
