Imagine the vibrant cityscape of Dubai, where digital screens come alive with a symphony of speed and precision. Since the first week of May 2025, TAG Heuer has launched a DOOH campaign across the UAE, captivating audiences with its celebration of the brand's role as the official timekeeper of Formula 1. The visuals are dominated by a sleek, dark backdrop, creating a sense of sophistication and speed. On the left, the TAG Heuer logo stands out in its iconic red and white, instantly recognizable and synonymous with precision timekeeping. Adjacent to the logo, the phrase Designed to Win in Arabic script reinforces the brand's commitment to performance and victory. The focal point of the campaign is the image of Max Verstappen and of Ayrton Senna, a prominent figure in Formula 1, embodying the spirit of the sport. The racer name MAX VERSTAPPEN is displayed vertically alongside his image, and also Ayrton Senna name. Above, the words Official Timekeeper of Formula 1 clearly communicate the brand's prestigious partnership with the racing world. To the right, the TAG Heuer Monaco watch takes center stage, showcasing the brand's craftsmanship and heritage. The phrase Again, the main sponsor for timing in Formula 1 contexts appears below the watch, further emphasizing the brand's connection to the sport. This DOOH campaign strategically leverages digital screens to maximize impact and engagement. The dynamic visuals, combined with the powerful association with Formula 1, create a memorable and impactful brand experience for audiences across the UAE. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
