Juhayna, a leading Egyptian manufacturer of dairy products with a longstanding legacy in delivering quality and innovation, has rolled out a new OOH campaign across Greater Cairo to introduce its latest product: lactose-intolerant milk, available in two variants—fat-free and 3% fat. Strategically deployed on high-visibility billboards throughout the city, the campaign is designed to maximize consumer attention and raise awareness about this inclusive addition to Juhayna’s dairy portfolio. This new launch follows the brand’s highly successful OOH appearance during the Holy Month of Ramadan in March 2025, when it promoted its Rayeb Milk, capturing significant audience engagement during the festive season. The billboard features a vibrant and eye-catching design dominated by a bright yellow background, a color often associated with optimism, energy, and attention in advertising psychology—perfect for grabbing the interest of commuters. The visual showcases two prominently placed milk cartons: one white with blue and yellow accents representing the 3% fat variant, and the other in pink indicating the fat-free option. Surrounding the products are four illustrated icons that highlight the product’s key benefits, including digestive ease and high nutritional value. The typography is playful and bold, with the main slogan encouraging lactose-intolerant consumers to drink milk again, all while reinforcing Juhayna’s natural and health-conscious brand image. Juhayna’s latest campaign not only underscores its commitment to innovation and inclusivity but also strengthens its position as a household name in Egypt’s food and beverage sector. Established in 1983, Juhayna has grown to become a trusted leader in the production of dairy, juice, and cooking products, with a diverse portfolio that caters to health-conscious consumers and families alike. From flavored yogurts and Greek-style options to fruit juices and long-life milk, the company consistently adapts to market needs while maintaining high standards of quality. With this latest lactose-intolerant milk launch, Juhayna continues to champion nutritional accessibility and consumer-centric innovation across Egypt’s ever-evolving dietary landscape. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
