Omega, the iconic Swiss watchmaker renowned for its precision engineering and luxurious timepieces, has launched a striking new D/OOH campaign across Dubai in the first week of May, in collaboration with Rivoli Group. Known for its legacy in space exploration and timeless design, Omega is now turning heads with a visually impactful rollout promoting the Speedmaster Moonwatch Co-Axial Master Chronometer. The campaign spans a mix of digital screens, uni-poles, and large-format hoardings, strategically positioned across the city. This latest activation follows Omega’s successful OOH appearance in February 2025, when the brand captivated audiences with its promotion of the Seamaster Diver 300M. The billboard presents a refined, high-definition visual divided into three focal sections: a full display of the Omega Speedmaster Moonwatch on the left, a detailed macro shot of the watch’s intricate internal mechanics in the center, and the brand's messaging and logo on the right. The composition is clean and sophisticated, using metallic hues to reflect the precision engineering behind the timepiece. At the heart of the campaign is a focus on technical mastery and mechanical excellence, showcased through the visual exposure of the watch's interior workings. The campaign highlights the word “Precision” prominently in English only, while the rest of the typographic elements—including product details and branding—are thoughtfully presented in both English and Arabic, ensuring accessibility and resonance with Dubai’s diverse, bilingual audience. Omega’s latest D/OOH campaign, executed in partnership with Rivoli Group, cements the brand’s position as a pioneer in both horological innovation and luxury marketing. Known for being the first watch on the moon and the official timekeeper of the Olympic Games, Omega continues to marry heritage with modern craftsmanship. Rivoli Group, a leading luxury retail group in the Middle East, has long been the exclusive distributor of Omega in the region, bringing Swiss elegance to discerning consumers across the Gulf. With this campaign, both brands reinforce their shared values of precision, innovation, and timeless appeal, turning everyday cityscapes into statements of engineering excellence and visual artistry. Get more in-depth details about the D/OOH industry by visiting Insiteopedia and browsing its various sections.
