Pepsi’s new interactive social media campaign for the World Cup has arrived in the billboards of Greater Cairo with their new outdoor campaign.

  Under the slogan “Let’s be live with our team”, the artwork represents  the concept behind the campaign – to invite viewers to send their cheers  to the team, while our national team sends interactive videos of their  everyday practice during their camp in Russia. An image of some of the  players captured on a smartphone with the hashtag  #Let’sCompleteOurGathering completes the ads.

Using uni-poles,  billboards, gates, and mega signs in various locations across Greater  Cairo, the campaign was launched during the second half of May.

Campaign Credits

Industry: Food & Beverages

Brand: Pepsi

Advertiser: PepsiCo

OOH Size: Billboard | Gate | Large uni-pole | Mega Sign

Country: Egypt

Region: North Africa

Tags: FIFA World Cup

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