CIB , Egypt's leading private sector bank ,has launched a compelling OOH campaign across Greater Cairo as a celebration of its 50-year legacy. Since 1975, the bank has played a pivotal role in driving economic growth and delivering customer-centric innovation that continues to define the brand today. This campaign followed CIB’s previous successful appearance during December 2024, promoting their Apple Pay integration. The campaign uses the slogan ‘Working for you in silence’, suggesting a quiet, diligent service and reassuring the bank’s reliability. The visual was a short video of a bank employee approaching the CEO, carrying a folder of documents requiring a review, symbolizing the bank’s behind-the-scenes dedication to operational excellence . Dominated by a blue tone that evokes trust and stability. The scene transitions to a dynamic 50-year logo animation swirling around the featured models, following it with the iconic CIB logo, 50-year logo, and the tagline ‘Legacy shaping the future’ rendered in gold against a white backdrop, visually communicating triumph, heritage, and aspiration. With a history of success and dedication to delivering superior customer service, CIB continues to strengthen its reputation as Egypt’s most trusted private bank. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
