TUMI has returned to the out-of-home (OOH) spotlight in Dubai with a sleek new digital campaign, celebrating its latest collaboration with McLaren to launch a new line of luxury luggage bags. Founded in 1975, TUMI continues to lead the way in premium travel accessories, and this single-format digital campaign makes its mark across prominent screens in Dubai. Released during the first week of May, the campaign showcases cutting-edge design and innovation, aligning with McLaren’s performance-driven ethos. This marks TUMI’s first major OOH appearance since its successful September 2023 campaign—the TUMI Indomitable 19 Degree Aluminum launch—featuring global icons Son Heung-Min and Lando Norris. This dynamic DOOH screen in Dubai showcases TUMI’s latest collaboration with McLaren, featuring a sleek orange McLaren supercar with raised doors and a TUMI luxury luggage bag in the foreground. The bold black background, paired with the white TUMI and McLaren logos and an orange accent line, reinforces the campaign’s premium aesthetic. A professional Formula 1 driver affiliated with McLaren is also featured, Lando Norris, adding authenticity and high-performance appeal. The minimal yet striking design captures attention and highlights the fusion of cutting-edge travel gear with motorsport excellence. With this visually powerful campaign, TUMI reinforces its reputation as a global leader in high-end travel gear, combining sleek design with practical innovation. Known for its durable materials and smart functionality, TUMI continues to redefine luxury travel. Partnering with McLaren—a brand synonymous with speed, precision, and engineering excellence—adds a bold performance edge to the collection. McLaren, founded in 1963, is not only a powerhouse in Formula 1 but also a symbol of cutting-edge automotive design. Together, TUMI and McLaren deliver a campaign that’s as refined and dynamic as the products it promotes—where style meets speed at every turn. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
