Craving a satisfying crunch meal? KFC, the iconic fried chicken chain, has strategically launched a mouthwatering out-of-home campaign, blanketing high-traffic areas with vibrant visuals of their delectable Crunchy solo meal, for an enticing price of just 129 EGP. Leveraging the power of digital screens and classic billboards, designed for maximum visibility and exposure, the visuals showcased the seasoned chicken Crunchy solo meal, prominently displayed against the usual bright red background, the price 129 EGP is clear alongside the KFC classic logo, positioning the meal as delicious and affordable, focus on وفرها (save) and the easy-to-spot hotline make ordering appealing and immediate KFC understands the importance of reaching a broad audience, targeting busy roadways and individuals on the go, offering dynamic visuals, showcasing engaging videos that further tantalize the taste buds, Additionally, the static billboards, with their impactful size and strategic placement, ensure that the message resonates with customers daily. The campaign directly focuses on the appetizing visuals of the meal and its attractive price, capturing the attention of passersby, following their previous campaign, Mix & Match Meal last month, continuing now with Crunchy Solo Meal. It's important to mention that KFC's current out-of-home campaign for the Crunchy solo meal isn't new; the same enticing visuals were used last December. However, this time, the billboards have a significantly wider geographical distribution, reaching more locations in both eastern and western Greater Cairo, allowing a broader customer base than the previous campaign. For inside scoop on KFC's sizzling OOH strategy, MOOH, the Cairo & Dubai media intelligence experts, have the full insight
