McVitie’s splashes greater Cairo's streets with the one and only biscuit, Digestive. Mcvitie’s have been in the market since 1839 with a wide range of products from the original to Thins, Nibbles and more.This campaign is a repost of their recent appearance in August 2024. The campaign is evenly distributed in Cairo's East and West on static and digital screens, the campaign speaks to their loyal customers through the ad copy “ Mcvitie’s isn't just a biscuit it is the only biscuit” Another copy was mentioned “Its name is difficult to pronounce, but its the only biscuit” which is considered a creative insight as many Egyptians find it hard to pronounce the word. The campaign displayed a mouth-watering video of the digestive chocolate being made which tells the story of the biscuit on digital screens. The brand stayed consistent with its playful tone through embedding animations and using its vibrant colours of blue and red. It's noteworthy that the brand used the same visual for their campaign in the UAE, which appeared during the first week of January 2025. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
