Next-Gen Tech Hits the Streets: Samsung Galaxy S25 Series Goes Big with E City's UAE OOH Campaign
E City has returned to the UAE’s out-of-home (OOH) scene with a fresh and compelling campaign promoting the newly launched Samsung Galaxy S25 Series—an AI-powered smartphone designed for the future. Released during the first week of May 2025, this single-format campaign utilizes large hoardings strategically placed across Sharjah, delivering a bold visual presence that demands attention. Following E City’s successful September 2024 OOH campaign, which highlighted exclusive Samsung device offers, the brand now returns even stronger, combining sleek visuals with a futuristic appeal. With this new rollout, E City continues to position itself at the intersection of cutting-edge tech and consumer convenience.
This OOH visual for E-CITY features the main tagline "Guaranteed Highest Exchange Value," clearly communicating the campaign's purpose: to attract customers by promising the best return when trading in items, likely electronics given the prominent display of Samsung phones. The design primarily uses black, red, and white. Black provides a sense of sophistication and a strong backdrop, while the bold red of the logo and tagline elements grabs attention and conveys urgency and excitement, encouraging immediate action. White is used for text and details, offering clarity and a clean contrast against the darker colors.
With this latest OOH campaign, E City reinforces its reputation as a go-to destination for tech enthusiasts in the UAE—offering not just top-tier products like the Samsung Galaxy S25 Series, but also unbeatable value through initiatives like their “Guaranteed Highest Exchange Value” promise. Known for its sleek in-store experiences and wide online selection, E City caters to customers seeking everything from smartphones and laptops to kitchen appliances and home tech. As one of the UAE’s most dynamic electronics retailers, E City continues to blend cutting-edge innovation with consumer-friendly offers, making tech upgrades easier, smarter, and more rewarding than ever.
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