MINT Real Estate Assets has released an OOH campaign all over Greater Cairo promoting their new destination 40 SQ. MINT Real Estate Assets is launching 40 SQ New Capital Compound to be the ideal choice for those looking for complete comfort and a luxurious life, as it provides a large and luxurious group of residential apartments that suit the aspirations of customers who want an integrated life in the heart of the most important promising areas in Egypt, as the compound enjoys a strategic location in the heart of the Administrative Capital so that residents are close to all service and entertainment areas that provide them with everything they need at any time. The 40 SQ New Capital Compound is being designed by a large elite of the best designers and architects to be an architectural icon among the most beautiful compounds in the Administrative Capital. MINT Real Estate Assets has been able to provide the diverse spaces that customers are looking for in the 40 SQ Compound in the New Administrative Capital, and provide spaces that suit all tastes, whether customers are looking for limited or large spaces. In addition to being paid for through flexible reservation and installment programs that begin with the lowest down payment and extend over several years without interest, these units are sold through competitive pricing programs that suit the real estate value available to customers. This helps to eliminate any financial obstacles that customers may be afraid of before making a purchase. In order to guarantee the highest level of psychological comfort and enjoyment at all times, 40 SQ New Capital also offers all the services and leisure amenities that locals require. The visuals are very abstract and have a high sense of artistic depth that truly evokes more emotion that creating a sense of spiritual idealism by just gazing at the ad copy. The ad copy hosts a multitude of colors with a variety of textures that are split into four intervals, which further enhances the idea behind the whole squared theme. The main tagline stated in the ad copy is “At The Centre Of Life,” and the secondary tagline is “Modern Living-New Capital.” The brand is of few words but holds powerful meaning while backed up by an even stronger stance and a bold demeanor. The brand’s hotline is available for any further inquiries. Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.