INSITE OOH Media Platform

Van Cleef & Arpels has returned to Dubai’s digital out-of-home scene with a captivating new DOOH campaign celebrating the arrival of its Spring 2025 collection. Released during the fourth week of April, the campaign lights up digital screens across the city with the elegant tagline “Spring is Blooming,” evoking the beauty, renewal, and grace synonymous with the season. As a globally renowned name in the luxury jewelry industry, Van Cleef & Arpels continues to enchant audiences with its timeless craftsmanship and artistic storytelling. This latest campaign follows the brand’s successful Ramadan-themed OOH appearance in March 2025, further reinforcing its strong visual and cultural presence in the region.

This Van Cleef & Arpels digital billboard presents a delicate and enchanting visual inspired by springtime’s natural beauty. The centerpiece is the Frivole pendant, showcased in yellow gold and shaped like a charming flower, perfectly aligning with the campaign’s seasonal theme. The design background is a whimsical floral illustration, featuring soft pastel hues of green, pink, lilac, and yellow, accompanied by a colorful bird perched on a leaf, adding a lively and artistic touch. The brand name, Van Cleef & Arpels, is elegantly placed at the bottom in a clean serif font, reinforcing the house’s refined identity. The overall aesthetic is soft, elegant, and poetic—effectively capturing the essence of the “Spring is Blooming” campaign.

With the “Spring is Blooming” DOOH campaign, Van Cleef & Arpels once again demonstrates its ability to blend luxury with emotion, delivering a visual experience as refined as its jewelry. Known for its signature Alhambra motif, high jewelry creations, and poetic complications in watchmaking, the Maison has long been celebrated for transforming nature, ballet, and fairytales into wearable works of art. This latest digital outing across Dubai is more than just an ad—it’s a celebration of renewal, elegance, and enduring craftsmanship. As Van Cleef & Arpels continues to expand its presence in the Middle East, it reaffirms its place as a global symbol of beauty and sophistication.

Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.