Regal Cairo Makes Its Mark with First-Ever DOOH Rollout
Regal Cairo International School has officially landed on Egypt’s streets with its very first OOH campaign. Backed by 132 years of academic legacy through SEK-IES, Regal joins a global network of 26 schools across 17 countries and brings the internationally recognized Cambridge curriculum to local families.
The campaign takes over Cairo’s highways and city roads with vibrant, digitally animated billboards that spotlight cheerful students and strong messaging around “The Regal Advantage.” The colors are clean and striking, with bright royal blues, bold oranges, and playful illustrations of rockets and science icons—visually nodding to the school’s blend of creativity and academic structure.
The visual language is consistent but varied, with English and Arabic placements keeping the communication accessible and direct. From daytime routes to golden hour highways, the placements were clearly timed to stand out—bold, modern, and optimistic. For a first impression, Regal CIS came in strong, eyeing families who want education that’s both globally rooted and future-forward.
Want to know more about Regal Cairo International School's new campaign location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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