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Wizz Air's "Fly With Wizz" Campaign Takes to Dubai's Roads
Wizz Air Abu Dhabi, a prominent low-cost airline, has recently started a new out-of-home ad campaign, effectively ending its hiatus from the prominent outdoor advertising channels
The campaign employs hoarding billboards along major thoroughfares like Sheikh Zayed Road to increase brand visibility, inform customers about their destinations with affordable fares, and expand its presence and customer base in the Middle East.
The stratched billboards showcasing vibrant visuals of destinations like Cairo and Gabala, coupled with the campaign titled "Fly With Wizz," inspire travel and make its services top-of-mind, utilizing the power of outdoor advertising to capture the attention of a wide audience.
The ad highlighted an image of the iconic pyramids and the great Sphinx in Cairo, which attracts travelers interested in history and culture. Moreover, Gabala, Azerbaijan, presented in the ad with its lush, mountainous landscape, tempts those seeking nature and adventure
The Wizz Air hoarding and wall wrapping also urges travelers to "Book their tickets now to more than 30 destinations at the lowest price" on their website.
It’s worth noting that by featuring diverse locations, Wizz Air demonstrates the breadth of its network and caters to different travel preferences. Beyond creating awareness, the "Fly With Wizz" campaign reinforces customer engagement by keeping its brand visible, showcasing attractive destinations, and emphasizing low costs.
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