INSITE OOH Media Platform

Leveraging data analysis and industry expertise, this report investigates the dynamic Egyptian outdoor advertising market, with a focus on the rise of DOOH media. We explore how this evolving landscape is impacting businesses within Egypt

Occupancy Rate 

March 2025 saw a slight rise in Out-of-Home advertising occupancy to 84.5%, up 0.3% from February's 84.2%.

Sector Analysis

Real Estate: Real estate occupancy in Greater Cairo decreased marginally by 3.4% from February to March 2025.

Telecommunications: March 2025 witnessed a 1.8% rise in the telecommunications sector's Out-of-Home presence month-over-month.

FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, March 2025 showed a 0.9% decline in activity compared to February 2025.

Financial Services: A marginal 3% increase occurred in this industry's outdoor advertising activity from February to March 2025.

Media & Broadcasting: This industry sector's activity declined by 2.9% in March 2025 compared to February 2025.

Year-on-Year Comparison

Occupancy Rate

Cairo's OOH market saw a slight uptick in activity in March 2025, with occupancy reaching 84.5%, a 1.6% year-over-year increase.

Sector Analysis

Real Estate: OOH advertising activity in the real estate sector saw a significant 12.8% increase compared to the previous year.

Telecommunications: OOH advertising activity in the telecommunications sector saw a 2.8% decrease year-over-year. 

FMCG: The Fast-Moving Consumer Goods (FMCG) sector's OOH advertising activity experienced a slight 0.8% increase compared to the previous year.

Financial Services: This sector's OOH advertising activity maintained its occupancy year with a 5.8% of total compared to the previous year.

Media & Broadcasting: This sector's OOH advertising activity showed a notable 4.8% decrease year-over-year.

In conclusion, the Cairo outdoor advertising market in March 2025 demonstrated overall stability with a marginal increase in occupancy, underscored by the significant strength and year-on-year growth within the real estate sector. While some industries experienced minor fluctuations, the continued expansion of DOOH media presents ongoing opportunities. It necessitates close monitoring of evolving sector-specific trends for businesses leveraging this dynamic advertising landscape in Egypt.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.