INSITE OOH Media Platform

Certain billboards tell you what to do. Some billboards remind you who you are. Arab Bank's newest OOH push in Egypt reminds you of that latter — recalling a legacy which began back in 1930 and never once slowed. As part of the recent launch of their new branding, the campaign follows through on the bank's narrative by utilizing a clear, simple, remembrance-stirring message: "A story of beginnings that never ends since 1930." With prominent positions along prominent Cairo roads, Arab Bank is back stirring up the banking sector after their last OOH.

The campaign's creative is low-key but metaphorically rich. The looping loop icon — one of the bank's new logos — anchors all billboards, evoking the promise of the brand being continuous and continuous impact. The Arabic script is paralleled by the visual loop to reinforce the message of continuity — unbreakable, infinite, and gentle force. Colour matters: the deep blues and gradients avoid corporate sameness and trend towards trust, depth, and flow. It's not glamorous, but it does not need to be. The campaign doesn't depend on excitement, but rather heritage.

Arab Bank appears in media across the board — from Ring Road to the 6th of October to the Fifth Settlement. So prevalent, the coverage appears intentional. It creates a sense of consistency and omnipresence that mirrors the brand message itself: we’ve always been here, and we’re not going anywhere. The highway takeovers double as strategic brand reminders — catching daily commuters, business drivers, and residents across socioeconomic tiers, reminding them of a financial institution that frames its own story not just through services, but through time.

To capture more information about this campaign, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.